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Home » Management Homework Help » Marketing Management Help
Marketing Management Help
A question that is often the subject of much debate is “since the world has changed so radically, why doesn’t marketing change?” there are, after all, a number of new elements in the market place. However, in this special aspect of marketing management, we will discuss about all the prospective related to this aspect. Marketing Management is a business discipline which is focused on the practical application of market techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture and industry context. For example, in a
large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient Marketing management strategy firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

The internet has multiplied the number of ways consumers buy and companies sell their products and carry on their business. Cellular phones, internet blogs and chat rooms have revolutionized the way customers communicate with each other and with companies. Companies face competition from a growing number of countries who offer lower prices and equal quality for their products and services. All industries are facing hyper competition and the power is increasingly shifting to consumers who are telling companies what features they want what communication they tolerate, what incentives they need and what price they will pay. So as markets change, so must marketing.

But the old adage “the more things change, the more they remain same” has never been more accurate. Sure the business environment has radically changed, but superior marketing is and always has been built around four pillars: Analyzing your customers and the business environment; identify key opportunities to better and more profitably meet customers’ needs, figuring out how to act on those opportunities, and then finally implementing your plan. Theodore Levitt, legendary Professor of Marketing at Harvard Business School wrote the article “Marketing Myopia”, in 1960 in which he argued that companies and entire industries declined because management defined their business too narrowly.

The basic concepts of marketing do not need to change; what changes though is the way we apply them. What has also changed and will continue to change is the context in which we apply these concepts. Marketing as an activity is no longer restricted to the marketing department alone, entire organizations must practice marketing. It must drive the vision; mission and the company’s entire organizations survive the hyper competitive era.

Some of its important topics are:

1. Basic concepts of marketing
2. The marketing environment
3. Market oriented strategic planning
4. Competition and competitive strategy
5. Market research and demand forecasting
6. Consumer behavior
7. Market segmentation and selecting target markets
8. Positioning
9. Product concepts
10. Distribution channels
11. Strategic pricing
12. Price competitiveness
13. Integrated marketing communications (IMC)
14. Marketing of services

Marketing Management Assignment Help, Marketing Management Homework Help, Marketing Management Online Tutor, Help with Marketing Management Assignment. Marketing Management Exam Preparation ete services are available at the theglobaltutors.co.uk.


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Companys Marketing Efforts Creating Good Products Customer Value Marketing Concepts Marketing Myopia Marketing Misconceptions Understanding Customer Needs Competitors Orientation Competitor Analysis Customer Perspective Competitive Strategies Five Forces Model Generic Competitive Strategies Identifying Competitors Industry Perspective Industry Structural Analysis Marketing Competition New Entrants Threats Consumer As Individual Socio-Cultural Consumers Decision Making Process Motivation Dynamics Consumer Behaviour Learning Involvement Level Perception Personality, Personal Factors Purchase Decision Relationship Marketing Buying Behaviour Type Decisions Types Channel Design Channel Structure Distribution Decision Services Distribution Channels Managing Channel Relationship Marketing Channels Role Advertising Marketing Budgeting Media Characteristics Communication Process Factors Affecting Communication IMC Objectives Internet Integrated Communication Communications Campaign Public Relation Tools Sales Promotion The Media Mix Business Statement Competitive Advantage Corporation Core Competence Market Oriented Strategy Market Product Development Functional Areas Plans Product Price Implementation Strategy Identification SWOT Analysis Contact Method Data Preparation Analysis Data Collection Demand Measurement Market Research Market Research Process Marketing Decision Support Report Preparation Research Approaches Sampling Plan Effective Market Segmentation Demographic Segmentation Market Segmentation Market Segmentation Facts Industry Market Segmentation Market Segmentation Process Market Targeting Sociocultural Segmentation Services Characteristics Services Differentiation Companies Gaps Model Marketing Of Services Managing Product Report Managing Service Quality Firms Marketing Mix Self Service Technologies Positioning Marketing Benefits Positioning Concept Positioning Importance Positioning Strategies Positioning Developing Process Repositioning Distribution Channels Role Price Competitiveness Company Growth Strategy Pricing Game Competitiveness Pricing Process Pricing Tactics Product Line Pricing Price Competition Reaction Adopter Categories Adoption Process Stages Brand Decisions Brand Equity Consumer Adoption Process Product Concepts Product Development PLC Concept PLC Stages Product-Differentiation Tool Product Classification Product Differentiation Product Innovation Product Life Cycle Product Mix Lines Specialty Unsought Goods Innovations Types Cost, Value Pricing Pricing-Cost Impact Price Sensitivity Strategic Pricing Price Value Perceptions Pricing-Maturity Stage Product Lifecycle Pricing-Growth Product Reference Price Switching Cost Business, Marketing Changes Economic Factors Macro Environment Elements Marketing Environment Macro Environmental Changes Macro Environment Forces Natural Environment Factors Political, Legal Factors

 

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